Connected by Pattern: Personalised Stationery for Paperless Post

Designs entitled Converge, Explore, Disrupt, and Bond inspired consumers to fit their individual stories to each pattern. Converge featured a single bold triangle, its point suggesting an ultimate rendezvous. Explore used circles to evoke new vision. Disrupt played with organic shapes clashing against thick stripes and polka dots. Bond evoked strength though squares and grid structures.

Personalised by the customer, each card brought cutting-edge art direction into people’s inboxes. We democratised design and connected our visual philosophy with the very stuff of life.