THE PATTERNITY MANIFESTO
‘BECAUSE A SHARED AWARENESS OF PATTERN HAS THE POWER TO POSITIVELY SHAPE OUR WORLD’
Patterns are something we come across every day. We wear them, we walk over them, we even eat, drink and think them – we always have and we always will – but it’s unlikely they demand too much of our attention…
At the heart of everything we do at PATTERNITY lies several fundamental thoughts – can the way we look at the smaller details enhance our understanding of the bigger picture? If we visualise the unseen, can it drive forward innovation? Does being more mindful make us happier and healthier? Can challenging our perception of the everyday positively affect the world around us? At PATTERNITY we believe all these things are possible – through a shared engagement and understanding of the patterns that unite us all.
INSPIRE | EXPLORE | INNOVATE
THE PATTERNITY JOURNEY
‘PATTERNITY IS THE WORLD’S LEADING SPECIALIST ORGANISATION DEDICATED SOLELY TO PATTERN’
Founded in 2009 by ‘cult pattern pioneers’ photographer/art director Anna Murray and surface/product designer Grace Winteringham, PATTERNITY was born from a drive to use pattern as a tool to inspire, explore and innovate.
Having begun its journey as the world’s leading online pattern image archive – PATTERNITY now comprises a pattern research/consultancy department, an award-winning creative studio and a pioneering events and education hub. With an unrivalled position as the go-to authority on pattern, both on and beneath the surface, PATTERNITY projects are driven by the core belief that a shared engagement with pattern can have positive and powerful results.
PATTERNITY has received international recognition for its boundless and specialist approach to pattern research and implementation. Blurring boundaries working with individuals, specialists and institutions alike across the worlds of fashion and interiors to art, architecture and science, food and drink to technology and education – their client and collaborator list includes Apple, Bompas & Parr, The BBC, The Barbican, Celine, Clarks Originals, Diageo, The Foreign and Commonwealth, Getty Images, Granta, Levis, Nike, Selfridges, The School Of Life and The V&A.
The uniquely curated research archive has a growing online community of over 1million pattern enthusiasts and was cited by The Telegraph as one of the world’s ‘Top 10 Most Influential Style Blogs’ and Voted 6th in Wallpaper* Magazine’s 20 ‘Best Things On The Web’. In addition to notable industry awards and press features in Vogue, The New York Times, The Independent, The Times, The Telegraph, i-D, Elle and The Guardian – PATTERNITY continues to cement its place as the world’s most innovative pattern focussed organisation.
RESEARCH | STUDIO | EVENTS