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Pattern insight + emergence

Delving beneath the surface of life at Patternity Studio

09.10.13

NEW COLLABORATION LAUNCH | PATTERNITY meets PRETTY POLLY

PATTERNITY_PrettyPolly

PATTERNITY meets PRETTY POLLY

‘STREETSHAPES’ | AW13

We are very proud to finally announce the launch our bold new collection ‘STREETSHAPES’ with hosiery specialists Pretty Polly – wearable celebrations of the patterns that surround us everywhere we go…

We  have hit the city streets for the pattern inspiration behind our latest collaboration. This season’s three piece collection featuring ‘BRICKING IT’, ‘TOWER BLOCK’ and ‘SHAPESHIFTER’ in black and nude is a reminder of the powerful presence of pattern in our everyday environment – encouraging us to look up, down and around at the everyday with a fresh set of eyes.

The collection is based on the fundamental shapes that make up all matter – a bold rearrangement of circles lines, triangles and squares. The first in an ongoing series of collections with PP draws attention to urban and man-made shapes and structures.

Committed to making our designs accessible to the masses ‘STREETSHAPES’ is an exciting development of the hand printed exclusive range we launched at Selfridges back in 2011. Now made in England by Pretty Polly.

True to form – we have gone beneath the surface of pattern– digging deeper to use the design and application of pattern as a vehicle to encourage wearers to look at the world with a fresh set of eyes.

As with all our projects this is underpinned by the aim to encourage a heightened observation of the (often unnoticed) patterns that surround us everywhere we go.

These three styles will be available from Pretty Polly.com Selfridges, Fenwicks, Topshop, River Island, Urban Outfitters, ASOS, Mytights.com, Bentalls, and in the US at  Bloomingdales, Lord & Taylor, Macys, Nordstrom, Urban Outfitters, La Maison Simons.

#STREETSHAPES

Watch the STREETSHAPES  film screened exclusively on Grazia here.

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