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Pattern insight + emergence

Delving beneath the surface of life at Patternity Studio

09.06.14

PATTERNS OF AWARENESS | PATTERNITY X ENVIRONMENTAL JUSTICE FOUNDATION SAVE THE SEA CAMPAIGN

PATTERNITY are launching an exclusive data visualisation T-shirt as part of the Environmental Justice Foundation’s Save The Sea campaign.  Launched on World Oceans Day (8th June) the project aims to raise awareness of the importance of preserving our oceans.

Using pattern to translate data about the depletion of sea grass – the design highlights the devastating effects of bottom trawling on our ocean floors, marine wildlife and habitat.

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Buy the t-shirt here

“It can take up to 60 years for seagrass beds to re-grow after damage caused by illegal trawling. Endangered species rely on these ecosystems for survival

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These ocean inspired t-shirts support EJF’s award-winning Save the Sea campaign and raise awareness of the impact of illegal pirate fishing in West Africa. 100% of funds raised directly support EJF’s work protecting the ocean’s ecosystems, threatened species, including sharks, turtles, rays and dolphins, and promoting the need for transparency and traceability in all supply chains.

As well as bringing our attention to the planet’s oceans, the t-shirts demonstrate the potential for sustainability within fashion production, made from organic cotton and produced in a transparent, ethical and exemplary low carbon supply chain in India.

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Priced at £30, the exclusive t-shirts will go on sale from 8th June at www.just-for.co.uk and will also be sold at the Save The Sea pop-up from 10th – 22nd June, 13 Newburgh Street, London, W1 (just off Carnaby Street).

The Environmental Justice Foundation (EJF) is a UK-based non-profit organisation working internationally to protect the environment and defend human rights. EJF believes environmental security is a human right.

PATTERNITY is committed to using pattern as a tool to help people better understand + feel connected to the world around them – driving positive social change.

“Because a shared awareness + understanding of pattern can positively shape our world”

To view past PATTERNITY projects click here