Terms and Conditions

These terms and conditions (the “Terms”) govern the access of digital reports and digital data (the “Data”) and hard copy books and other non-digital products (the “Products”) from the website. The Website is owned by Patternity Ltd a company incorporated in England and Wales with registration number 07136494 and whose registered office is at 72 Luxborough Towers, Luxborough Street, London W1U 5BN ("we” or “us”).   

Access to the Data and purchase of the Products shall be subject to the Terms to the exclusion of all other terms and conditions of business, including any that you may provide, and all terms otherwise implied by law, custom or practice to the maximum extent permitted by law.

Nothing in the Terms shall be construed to imply that there is any relationship between the parties of employer/employee, partnership or of principal/agent nor are the parties engaging in any joint venture. Neither party has any right or authority to act on behalf of the other nor to bind the other by contract or otherwise.


Some parts of the Website can be accessed and viewed by all users.  However, other parts of the Website contain paid-for only Data. If you wish to register for the paid-for only Data you must accurately complete and submit the online order form (the “Order Form”) and pay the relevant fee (the “Fee”). A legally binding contract is formed for access to the the paid-for only Data on the date that we confirm your order by email.

We shall be entitled to make any changes to the Data which are necessary to comply with any applicable law and/or regulation and/or to comply with any changes to or termination of the terms and conditions of a third party provider of content included in the Data. 


You shall pay the Fees for the Data in advance.  The Fees are exclusive of VAT which shall be payable in addition.

All Fees are due and payable within 30 days. If payment is not made within 30 days, without prejudice to any other rights and remedies which may be available, we reserve the right not to suspend access to the Data and/or to charge interest on such overdue amounts from the date on which payment becomes overdue until the date on which cleared funds in respect thereof are received in full. 

We shall be entitled to increase the Fees for the Data on 60 days written notice to you at any time. 


No rights whatsoever to the Data and/or the content of the Products are assigned or transferred to you under the Terms. 

The rights granted under this Clause 4 are granted to you only, and shall not be considered granted to any subsidiary, associated or holding company.

Subject to receipt of all applicable fees, and to the restrictions set out in Clause 4.4 below, we  grant to you a non-exclusive, non-transferable right to access, download and use the Data and the content in the Products solely for your internal analytic research purposes.

Without prejudice to Clause 4.3, and except as may be allowed by any applicable law which is incapable of exclusion, you shall not:

(a) reproduce, distribute, exploit, offer for sale, or otherwise use all or part of the Data and/or the content on the Products outside of your internal operations for any commercial purposes, including but not limited to reproduction of all or part of the Data and/or content of the Products in your products or within marketing or promotional materials; and/or

(b) disassemble, reverse engineer or otherwise reduce to human-perceivable form all or any part of any software included within the Data.

You shall permit us to audit your use of the Data and/or content of the Products to ensure compliance with the provisions of Clauses 4.3 and 4.4.  An audit may be conducted no more than once every three months on reasonable prior written notice and shall not interfere with your normal conduct of business.  

Without incurring any liability to you, and without prejudice to any other rights or remedies available to us, we shall be entitled to disable your access to the Data in the event of any breach of the provisions of Clause 4.3 and/or 4.4.

You shall indemnify and hold us and our directors and officers harmless from and against all costs, claims, damages, expenses, claims and losses that may be incurred as a result of a breach of any of the provisions of Clause 4.3 and/or 4.4.


5.1 You shall, and shall procure that your employees who have access to the Data (an “Authorised User”) shall keep secure any identification, including user name and password relating to access to the Data, and shall immediately notify us of any known or suspected unauthorised use of any such identification or other breach of security, including loss, theft or unauthorised disclosure of a user name and password. You shall be liable for access to the Data through your user names and passwords, and shall indemnify us from and against all costs, losses or expenses resulting from any unauthorised use of a user name and/or password by any unauthoised user or third party.

5.2 You agree that:

  • a single user name and password is made available to each Authorised User, and not made available to multiple users;

  • the maximum number of Authorised Users authorised to access and use the Data shall not exceed the limits (if any) set out the Order Form; and

  • you shall maintain a written, up to date list of current Authorised Users and provide such list to us within 5 days of our written request at any time.

5.3 We shall take appropriate technical and organisational measures against unauthorised or unlawful processing of the personal data of an Authorised User and against accidental loss, destruction or damage to such personal data, where personal data has the meaning given to it in the Data Protection Act 1998. 


Confidential Information” means all non-public information in any form, furnished or made available in connection with these Terms by or on behalf of one party (“Disclosing Party”) to the other (“Receiving Party”) which is marked confidential, restricted, or would be understood by a reasonable person in the Receiving Party’s position to be confidential.

Save as expressly permitted under Clause 6.3, the Receiving Party will keep confidential any Confidential Information disclosed to it by the Disclosing Party.

The provisions of Clause 6.1 shall not apply to any information which:

  • is or becomes public knowledge other than by breach of this Clause 6;

  • is in the possession of the Receiving Party without restriction in relation to disclosure before the date of receipt from the Disclosing Party;

  • is received from a third party who lawfully acquired it and who is under no obligation restricting its disclosure;

  • is independently developed without access to the Confidential Information; or

  • is required to be disclosed by operation of law, government regulation, or order of a Court of competent jurisdiction, providing the Receiving Party first gives written notice of such required disclosure to the other party.

The obligations with respect to confidentiality pursuant to this Clause 6 shall survive termination of the Terms and continue for as long as such information remains confidential.


7.1 We shall use reasonable endeavours to provide reliable access to the Website, but we do not undertake or warrant that access to the Website will be uninterrupted.  You shall report any fault in relation to the access to the Website by telephone or electronic mail to us. On receipt of a fault report, we shall endeavour to correct the fault without undue delay.   

7.2 From time to time, we may temporarily suspend for the purpose of repair, maintenance or improvement, all or part of the Website without notice.

Purchase of the Products

8.1 We must receive payment of the whole price of the Products that you order, together with all applicable delivery costs, before your order for the Products is accepted. All orders are subject to availability. We reserve the right to cancel your order if the Product you have ordered was listed at an incorrect price for any reason. 

Once we have accepted your order for hard copy Products, we aim to post such Products within two working days. Delivery for hard copy Products is as follows:

(a) Within the UK: second class via Royal Mail or courier service with an expected delivery time of 2–3 working days;

(b) Within the EU: standard airmail via Royal Mail or courier service with an expected delivery time of 3–6 working days; and

(c) Outside of the EU is by standard airmail via Royal Mail or courier service with an expected delivery time of 5–10 working days. 

8.3 We hope that you are happy with your Products but if the products are damaged or defective, please email customerservice@patternity.org within 14 days of receipt and we will provide instructions on returning the Products.  

8.4 If you have purchased a hard copy Product as a consumer (within the definition of that term in The Consumer Contracts [Information, Cancellation and Additional Charges] Regulations 2013), you may cancel your order for the Product on 14 days from the date of receipt of the Product.   To exercise this right, you must inform us of your decision to cancel by a clear statement sent by email to customerservice@patternity.org. Please return the Products to 28 Redchurch Street, London E2 7DP.  We will reimburse you for the price of the Product within 14 days of receipt of the Product.  You are responsible for the costs of returning the Product to us. We will make the reimbursement by the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of the reimbursement. Nothing in this Clause 8.4 affects a consumer’s statutory rights for any damaged or defective goods.

8.5 Soft copy Products are downloadable from the Website once you have received log-in details.  If you are a consumer, and wish to download the Product within 14 days of buying it, you waive your right to cancel the Product.  Once you have downloaded the soft copy Product, you cannot cancel your order.  


We shall collate and provide the Data and the Products with reasonable skill and care.    

The Data and the Products are provided on an “as is” basis without guarantee of accuracy, timeliness or completeness. All implied warranties or conditions of satisfactory quality, and fitness for a particular purpose are excluded to the fullest extent permitted by law.  You should ensure that the Data and/or the Products as the case may be are appropriate and suitable for your needs.

We shall not be liable in contract, tort (including negligence) or for breach of statutory duty or in any other way for:

  • any indirect or consequential losses of any kind that you may incur in relation to the Website, the Data and/or the Products, whether or not we are notified of the same;  and/or

  • loss or damage arising as a result of any third party content included within the Website, the Data and/or the Products.

If notwithstanding any other provision of the Terms, we are liable to you for any reason, our total liability in respect of any loss or damage suffered by your arising out of or in connection with the Terms, whether in contract, tort (including negligence) or for breach of statutory duty or in any other way, shall not exceed the sums paid by you to us during the previous 12 months for the Data or Product that is the subject of the claim.

Nothing in this Clause 9 shall limit our liability for death or personal injury resulting from our negligence or for fraud or fraudulent misrepresentation.


If you are a consumer (within the definition of that term in The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013), you may cancel your subscription for Data without giving any reason, on 14 days notice from the date the contract starts in accordance with Clause 2.1. To exercise this right, you must inform us of your decision to cancel your subscription by a clear statement sent by email to customerservice@patternity.org. To meet the cancellation deadline, it is sufficient for you to send your communication concerning your exercise of the right to cancel before the cancellation period has expired. If you cancel your subscription, we will reimburse to you all payments received from you not later than 14 days after the date that we receive your notice to cancel your subscription. We will make the reimbursement by the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of the reimbursement.

Either party shall be entitled to terminate the Terms with immediate effect on 30 days written notice, or immediately if the other: 

  • breaches any provisions of these Terms that is not remediable, or (where the breach is capable of remedy) is not remedied within 14 days after being required by notice to do so; or

  • becomes or is declared insolvent or takes formal steps to commence bankruptcy (including the making of a bankruptcy order) or makes or proposes any composition with its creditors or the appointment of a receiver or similar officer over or in respect of some or all of its assets or takes any steps to enter into an insolvency process including without limitation the appointment of a liquidator, administrative receiver, administrator, provisional liquidator, receiver or any other office holder over or in respect of some or all of its assets or the filing of any papers at court in respect  of  a  moratorium  or  the  taking  of  any  steps  for  dissolution  or  strike  off.

9.3 On termination of the Terms for any reason, you shall delete all copies of the Data from your systems and shall procure that all Authorised Users shall cease to access the Data.

9.4 Termination of these Terms shall not affect the accrued rights of the parties.  Notwithstanding termination, the following Clauses shall remain in force: 6 (Confidentiality), 8 (Limitation of Liability), 9.2-9.4 (Consequences of Termination), 10 (General). 


The Terms shall be governed by, and construed in accordance with, the laws of England and Wales and the courts of England shall have exclusive jurisdiction to settle any dispute which may arise out of, under, or in connection with the Terms.

No right, power or remedy conferred upon or reserved for a party is exclusive of any other right, power or remedy available to a party provided either under the Terms or as a matter of law and each such right, power or remedy shall be cumulative.

You may not assign, sub-license or otherwise transfer any of its rights or obligations under the Terms without our prior written consent.  

If any provision of the Terms is found to be invalid the invalidity of that provision shall not affect the validity of the remaining provisions of it, which shall remain valid and enforceable.

Notices served under the Terms shall be valid only if made in writing and sent to the receiving party’s address notified on the Order Form or as subsequently amended by in writing.

No failure or delay by us to exercise any right or remedy provided under the Terms or by law shall constitute a waiver of that or any other right or remedy, nor shall it preclude or restrict the further exercise of that or any other right or remedy.